Why is Social Media so important?
The mantra for Social Marketing is very much ‘Listen before you speak’.
Social Marketing is not about gate-crashing a conversation to which you have not been invited in order to sway public opinion or sell your wares.
Social Media is a means to gain understanding of the conversations surrounding your brand, your products, your competitors and your marketplace. Only by listening to, and building awareness of, the social landscape can you start to understand and engage.
Taking a quick look at the numbers: 63% of all men who us the internet use social media. 75% of all women use social media. Overall, 69% of all internet users log onto or use social media.
The Social Media market
Our Social approach
Social Media is at its most powerful when you understand before diving in head-first. The first step to social media management is to identify what is being said about your brand and market, and who is saying it. Once you have this information you are able to profile and segment before finally engaging with these individuals or communities.
Why choose Geneva Digital
- We've talked alongside Google and Facebook at leading conferences
- We have a dedicated in house Social Media team
- We have worked in the social space for as long as it has existed
- Our team of experts know how to interact with your online audience
- We can build a persona of your audience and plan how to reach out to them
Social Media Full Service
Consultancy
We help you to understand the impact that Social Media is having on your organisation, your brand and your sector. We will develop a Social Media strategy to enable understanding, engagement and influence.
Research & Insight
We will help you listen to conversations relevant to your brand, your products, your competitors and your sector. From conversation types, to sentiment and key influencers, we will identify your target audiences for your social rollout.
Community Management
We help to create and grow online communities for your brand. We will help your organisation to develop a branded online community that can increase customer engagement and loyalty.
Engagement
We help you to engage in Social Media from an individual basis right up to large-scale group messaging. We can help to create conversation platforms, promotional campaigns, spread influence, build communities, manage brand reputations and much more.
Reporting & Monitoring
Through various different tools, we will provide you with a clear picture of your social environment, your movement, impact and performance.