Why is Digital Strategy so important?
With any digital marketing campaign, planning is always key. In order to successfully plan a campaign, you must have a clear strategy in place with clear goals and KPI’s.
Digital strategy is the process of specifying an organisation's vision, goals, opportunities and initiatives in order to maximize the business benefits of digital initiatives to the organisation. These can range from an enterprise focus, which considers the broader opportunities often including customer intelligence, collaboration, new product/market exploration, sales and service optimisation. (Wikipedia.org)
Every project is different, so we need to ensure we look at all areas of your business when putting together your digital strategy. For example, an online ecommerce website may need to utilise social media marketing within the strategy. This may not however be the case for a local car garage that are looking to increase the relevant visitors from the search engines. We can quickly identify the areas you should be targeting, and plan around those.
Why choose Geneva Digital
- Talk along Google and Facebook at leading conferences
- Full bespoke services
- Proven results in some of the most competitive verticals
- Complete transparency on what we do
- Work to tight pre agreed ROI targets
- Speak in simple and easy to understand English
- We get brilliant results
- We work around the UK and international markets
Full Digital Strategy Service
Identify Your Audience
An established brand should have a good idea of its audience through previous traditional marketing efforts. Digital and the audiences that it can reach should be used as an opportunity to re-evaluate the audience. Digital allows niche markets and subcultures of existing audiences to be targeted at a comparatively reduced overhead.
Once audiences have been identified, they need to be brought into the structure of the digital strategy. The segmentation of audience into personas should not be limited solely to the identification of groups, but also to rate specific groups’ alignment to the stated aims.
Finding Your Audience
One of the benefits of digital strategy is the opportunity to segment activity into different spheres and places directly targeted to the location of the audience - or more specifically the personas matching the aims of the digital strategy. Targeting activities in this way can be used to reduce cost whilst increasing efficiency and message for each of the channels based in these locations.
We help you to engage in Social Media from an individual basis right up to large-scale group messaging. We can help to create conversation platforms, promotional campaigns, spread influence, build communities, manage brand reputations and much more.