News & Insight

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Latest News

Geneva developing ecommerce platform

6th Mar 2013

Geneva Digital is in the process of developing an off-the-shelf ecommerce solution to enable fledgling businesses to enter the market at a much lower cost

27th Mar 2013

SEO Site Crawling Cool SEO

Simply defined crawling is the process by which search bots discovers new and updated pages to be added to their index. A crawl process begins with a list of web page URLs, generated from previous crawl processes, and augmented with Sitemap data provided by webmasters. As search bots visit each of these websites they detect links on each page and adds them to their list of pages to crawl. New sites, changes to existing sites, and dead links are noted and used to update the search index.

Google SEO Webmaster

24th Feb 2013

Marketing Models & SEO

Practical models for marketing are simple frameworks to assess how you are doing things now compared to your competitors and how to plan marketing strategies for the future. These frameworks are also great to help learn new developments in any particular area of marketing.

Marketing SEO

8th Jan 2013

Conversion Rate Optimisation

Is your online business missing out on extra sales? Do you want your struggling online business out of financially difficult situations and add hundreds of thousands of pounds of revenue, per day then conversion rate optimisation is your answer.CRO is a scientific process of diagnosis, hypothesis and testing.

Conversion CRO

3rd Dec 2012

Link Building beyond Penguin Part 2

Okay! So last week we learnt the how to use anchor for link building after Google released it Penguin update. This week we will look into the other important aspect of link building i.e. the websites that you would be getting the links from.

Google Link building Penguin SEO